March 2026: The Ingredients Experts and Bio Müsli V.K. GmbH announce their new partnership. As part of the collaboration, The Ingredients Experts will take on complete raw material procurement for the Austrian food manufacturer. The goal is to stabilise supply chains, optimise sourcing costs, and position Bio Müsli V.K. for its next phase of growth.
Bio Müsli V.K. and the LOLA Brand
Bio Müsli V.K. is a specialist manufacturer in the organic food segment. With its new brand LOLA, the company is building a product line for modern organic breakfast: clean recipes, premium ingredients, and maximum everyday convenience. LOLA is aimed at health-conscious consumers for whom quality and transparency are non-negotiable.
The challenge when launching a new brand: product development, brand management and procurement all need to work simultaneously but with limited internal capacity. By working with The Ingredients Experts, the Bio Müsli V.K. team can focus entirely on product and brand, while the supply side is managed professionally.
“Working with The Ingredients Experts allows us to focus entirely on product development and brand building — in particular on growing our new brand LOLA — while the entire procurement side is managed professionally.”
— Verena Klamm, CEO, Bio Müsli V.K. GmbH
What The Ingredients Experts Brings to the Table
The Ingredients Experts specialises in the procurement of plant-based ingredients and specialty raw materials for the food industry. With over 30 years of experience, a global supplier network and AI-assisted sourcing processes, the company helps manufacturers buy more efficiently, reduce risk and build future-proof supply chains.
For Bio Müsli V.K., the partnership includes:
- Full raw material procurement: From supplier selection and price negotiation through to delivery logistics.
- Certified organic ingredients: Access to a qualified supplier network with watertight traceability documentation.
- Flexible payment terms: Up to 120 days payment terms but with zero capital tied up for the manufacturer.
- AI-driven price optimisation: Continuous market monitoring to secure the best possible purchasing conditions.
“With Bio Müsli V.K., we gain a strong partner who shares our vision of efficient and scalable food production. Through our procurement optimisation model, we enable sustainable growth with clearly structured supply chains.”
— Tino Heiden, Managing Director, The Ingredients Experts
What Comes Next
The partnership is active as of now. Bio Müsli V.K. is using The Ingredients Experts’ procurement optimisation as the foundation for scaling LOLA. Both companies are planning a long-term collaboration with the goal of establishing LOLA as a leading organic breakfast brand in the German-speaking market.
Interested in learning more about our procurement optimisation offering or exploring a collaboration? We would love to hear from you.
